This season, the Golden Rockets are wearing their values on their sleeves—literally.
Throughout January, the Rockets are taking to the ice in special-edition Community Jerseys dedicated to men’s health. These jerseys represent more than a game-night look. They reflect the reality facing many of our athletes, coaches, volunteers, and community members: men’s physical and mental health matters, and too often it’s ignored until it’s urgent.
Junior hockey is demanding. Long seasons, pressure to perform, injuries, travel, school, work, and the unspoken expectation to “just push through it.” As an organization, the Golden Rockets believe that strength includes speaking up, getting support, and looking after yourself and your teammates—on and off the ice.
The Community Jersey Auction is your chance to:
- Own a game-worn, one-of-a-kind jersey
- Support conversations and action around men’s health
- Directly contribute to the Rockets Community Fund
The auction can be found here – https://communityjerseys.charityauction.bid
Where does the money go?
All proceeds from the auction support the Rockets Community Fund, which assists Golden and Area A residents who are facing medical challenges that require out-of-town travel. This fund quietly fills gaps when families are already under stress—covering costs that often fall through the cracks.
By bidding, how am I helping?
You’re not just buying a jersey. You’re backing your team. You’re backing your community. And you’re backing the idea that taking care of men’s health—mental and physical—is part of building strong athletes and a stronger Golden.
When and how can I bid?
The online auction starts at 7pm MST on January 23rd 2026 and runs until noon on 1st February 2026. You can find the auction here.
